Your Business Plan Is Here
View sourcing plan
Call Wholesalers
CBW2FIA
20Supplier leads
Hi, Sunnu!
Your jeans brand sourcing and launch dashboard.
GST Planning
India
5%GST band
Readymade garments priced up to ₹2,500 per piece fall in the 5% GST band under the current reform. Confirm registration and input-credit treatment with a chartered accountant.
Government textile GST reformTrue dropship
Snazzyway Dropshipping
Nationwide women’s jeans dropshipping with no MOQ, direct-to-customer shipping and white-label options. Ask for the current wide-leg and embellished denim catalogue.
Visit supplierPrice Sensitivity
₹1,599target
Contribution after advertising
₹1,299₹92 contribution131 orders
₹1,499₹278 contribution44 orders
₹1,699₹463 contribution26 orders
- Use ₹1,499 as a prepaid launch offer.
- Keep ₹1,599–₹1,699 as the permanent range.
- Test a two-jeans bundle around ₹2,899.
Dropship Start
Low stock
₹64Kstarting cash
₹13,800 inventory removedTrue supplier dropshipping removes the 24-piece micro-inventory, but “zero inventory” still needs samples, content, customer acquisition and a return/refund buffer.
- Order and wash-test 3–6 samples first.
- Approve size chart, embellishment fixing and shrinkage.
- Negotiate blind shipping before taking orders.
Bangalore launch gate
Validate demand before buying inventory
Market demand does not prove that customers want your particular jeans. Use paid intent, fit feedback and strict reorder gates before committing to 120 or more pieces.
Order six samples
Choose the strongest styles from the top three suppliers and record the true landed cost.
Run Bangalore fit tests
Test waist, hip, rise and length on 20–25 target customers. Document every alteration request.
Create winning content
Photograph the best-fitting wide-leg and embellished styles on real target customers.
Spend ₹10,000 on validation
Run focused Instagram and Meta ads to Bangalore shoppers using only the winning sample.
Require paid intent
Take full payment or a ₹199 refundable preorder deposit. Likes and survey answers do not count.
Start with 24 pieces
Proceed only after 15–20 paid orders. Buy mixed sizes based on the fit-test and preorder data.
Scale only after retention
Reorder when 70% sells within 21 days and returns stay below 18%. Move to private label only after maintaining 60+ retained orders per month.
15–20paid orders before the first inventory buy
70%sell-through within 21 days
<18%combined returns and RTO target
60+retained monthly orders before private label
Recommended proposition
Statement-making embellished wide-leg jeans for Bangalore women, with dependable sizing, fast delivery and one easy size exchange.
Bangalore demand forecast
Forecast demand before you fund inventory
15–20paid orders unlock the first 24-piece micro-drop
70%sell-through within 21 days triggers a reorder
<18%combined returns and RTO before scaling ads
₹278+contribution per retained order at the ₹1,499 launch price
30-day demand range
These are working scenarios for the first repeatable month after validation. Replace visits, conversion and retention every Friday with your actual store data.
Conservative
protect cashQualified visits1,500
Placed-order CVR1.0%
Placed / retained15 / 12
Retained revenue₹17,988
Do not place a production MOQ. Keep sampling or supplier-held stock and fix the product page, fit or audience first.
Base
working planQualified visits3,000
Placed-order CVR1.7%
Placed / retained51 / 42
Retained revenue₹62,958
At ₹278 contribution per retained order this produces about ₹11,676 before fixed costs—almost the ₹12,000 monthly break-even point.
Upside
scale carefullyQualified visits5,000
Placed-order CVR2.2%
Placed / retained110 / 92
Revenue at ₹1,599₹1,47,108
With about ₹373 contribution per retained order, this leaves roughly ₹22,300 after the assumed ₹12,000 fixed cost.
Price for contribution, not vanity revenue
Gross margin is only the first gate. The number that funds growth is contribution after GST, fulfilment, payment fees, returns and advertising.
Rule of thumb: apparel may target roughly 55–65% gross margin before advertising and fulfilment, but never approve a price from gross margin alone. Test ₹1,499 versus ₹1,599 and choose the price with higher contribution per visitor, not merely higher conversion.
₹1.5 lakh monthly profit by day 90
This is a stretch operating target, not a guaranteed result. Jeans stay the hero product; T-shirts and bags are introduced only when they raise contribution per retained order without weakening fit, returns or cash flow.
Month 3 target₹1,50,400 operating profit
₹1,62,400 contribution after advertising, less the current ₹12,000 fixed-cost assumption. Founder salary and income tax are not included.
280retained orders per month
about 9.3 per day
about 9.3 per day
₹1,950blended order value from jeans-led bundles
₹580blended contribution per retained order
Month 1 · proveJeans only
Win one fit before adding categories
- Retained orders
- 50
- Retained revenue
- ₹79,950
- Contribution / order
- ₹373
- Ad budget at ₹300 CAC
- ₹15,000
- Operating profit
- ₹6,650
Launch two or three jeans styles at most. Fit-test, tighten size guidance and use supplier-held stock or a 24-piece micro-drop. No T-shirt or bag inventory yet.
Month 2 · buildAdd one T-shirt
Lift order value with one useful cross-sell
- Retained orders
- 130
- Blended AOV
- ₹1,750
- Contribution / order
- ₹470
- Ad budget at ₹300 CAC
- ₹39,000
- Operating profit
- ₹49,100
Add one T-shirt only after jeans reach the reorder gate. Aim for a 20–25% tee attach rate through a jeans + tee bundle, creator content and retargeting.
Month 3 · scaleAdd one bag
Scale the winning basket, not every SKU
- Retained / placed orders
- 280 / 342
- Qualified sessions
- ≈20,100
- Retained revenue
- ₹5,46,000
- Ad budget at ₹300 CAC
- ₹84,000
- Operating profit
- ₹1,50,400
Preorder one bag before stocking it. Scale only the top two creatives and winning sizes. This month needs roughly 670 qualified sessions and 11.4 placed orders per day.
Why the extra categories matter
Jeans-only at the ₹1,499 launch price and ₹278 contribution583 retained orders
₹8.74L revenue
₹8.74L revenue
Jeans-only at ₹1,599 and ₹373 contribution435 retained orders
₹6.96L revenue
₹6.96L revenue
Jeans-led mixed basket at ₹580 contribution280 retained orders
₹5.46L revenue
₹5.46L revenue
Profit equation: (retained orders × contribution after CAC) − fixed costs. If blended contribution misses ₹580, the ₹1.5L target moves out automatically; do not hide the gap with discounts.
Target Month 3 order mix
Jeans only
65%
Jeans + tee
25%
Full bundle
10%
Working prices: ₹1,699 hero jeans, ₹2,199 jeans + tee and ₹2,999 full bundle. The ₹580 blended target requires about ₹463 / ₹713 / ₹1,000 contribution from those three baskets after CAC. This mix produces about ₹1,954 AOV before refunds; confirm landed costs before using it.
Returns and RTO remain below 18%, with positive contribution by style and size.
Keep one fit and colour family. Cut it if the bundle needs a loss-making discount.
Use a sample in content first. Do not fund bag inventory from jeans reorder cash.
Increase spend by no more than 20–25% every three days while both gates hold.
Metrics that decide the next order
Track these weekly by style, size, ad creative, payment method and supplier. Blended averages hide the reason a product wins or loses.
Retained conversion
retained orders ÷ qualified sessionsThe honest demand signal after cancellations, returns and RTO.
Return + RTO
non-retained orders ÷ placed ordersStop scaling above 18%; split COD RTO from size/quality returns.
Sell-through
units sold ÷ (units sold + ending stock)Reorder at 70% within 21 days only if contribution remains positive.
Days of cover
ending units ÷ retained units per dayReorder before cover falls below supplier lead time plus a small buffer.
Contribution / order
net revenue − all variable costs − CACThis must stay positive after discounts and exchanges.
Contribution / visitor
retained CVR × contribution per orderUse this to choose between price tests and landing pages.
Reorder point
lead-time demand + safety stockForecast from retained units, never from placed COD orders.
Forecast error
Σ |actual − forecast| ÷ Σ actualRecord WAPE weekly; target under 30% early and tighten after three cycles.
What similar fashion businesses got wrong
The common failure was not a lack of sales. It was scaling acquisition, discounts, leases or operations before repeat demand and unit economics were proven.
$100Msales did not prevent bankruptcy
Nasty Gal: paid growth became a leaky bucket
After rapid online growth, sales declined, repeat demand disappointed, quality complaints grew and large headquarters, retail and fulfilment commitments strained liquidity. Learning: do not scale CAC or fixed costs until cohorts return without constant paid acquisition.
Los Angeles Times case study ↗+754%discount spending in FY16
Yepme: sales growth hid contribution loss
Sales rose, but losses climbed 73% while discounts exceeded ₹20 crore and advertising and promotions reached ₹115 crore. Learning: cap discount depth and approve growth only from contribution after returns and ads.
Mint financial review ↗Closedafter funding could not continue
Wooplr: logistics and Google spend needed fresh capital
The Bengaluru fashion platform spent heavily on delivery and Google, then shut after it could not secure investors or a merger. Learning: keep at least six months of cash runway and ensure one supplier or ad channel cannot stop the business.
Economic Times case study ↗15stores closed in 2024
Outdoor Voices: CAC, leases and debt outran demand
Its new owner cited overpaying for customer acquisition, expensive leases and too much debt. Learning: stay online-first, make each channel a profit centre and reconnect product and message before expanding.
Retail Dive restructuring report ↗Weekly operating rhythm
Every forecast should end in a decision. These five checkpoints prevent a spreadsheet from becoming wishful thinking.
Sessions, orders, retained orders, CAC and cash collected.
Returns by size, inseam, rise, wash and embellishment.
Conservative, base and upside using current conversion.
Confirm lead time, stock, defect policy and blind shipping.
Reorder, hold, change price, change creative or stop the style.